Economics and Management in Arts, Culture, Media and Entertainment
Overview
This program relies on three main assets:
- Bocconi’s international reputation for research and teaching in economics, management and law
- Milan, with its economic vitality and vibrant creativity
- Italy, with its artistic and cultural tradition.
These elements represent the ideal setting for preparing students to build an international career as managers or entrepreneurs and professionals in fields commonly referred to as the creative industries, including the visual arts, the performing arts, cinema, the media, publishing, entertainment, tourism, fashion, design and luxury.
In recent decades these sectors have had, and continue to have, a central role in the economic development of many countries: this role is linked to their ability to produce economic value and to improve their attractiveness, adding to social well-being and quality of life.
Core courses are complemented with workshops that help participants fully understand the dynamics of each subfield of the industrial and non-industrial arts and cultural sectors. Workshops embrace a practitioner’s perspective and a down-to-earth approach as core lectures and case discussions are enhanced with different off-campus visits, various meetings with managers and professionals, commissioned business projects and field research on emerging issues and challenges that creative business and public sector organizations in the arts and cultural fields are facing.
Graduates will be able to integrate the use of economic and management techniques and tools with the understanding of the specific dynamics and complexities of the creative industries.
Alex Turrini
Two of the program’s greatest strengths are its dedicated and expert Faculty and several longstanding collaborations with international companies and institutions operating in the creative economy.
These partnerships, together with an orientation towards professional practices developed during the program, enable students to improve their ability to think differently, find new and creative solutions and get results in organizations where collaboration among professionals with different backgrounds is fundamental.
Program Placement
Strong Showing in Rankings
Business and Management
Social Sciences and Management
Why Choose a Bocconi MSc?
Need More Info?
Bocconi is about more than just classes
Your years on campus are about more than just the classes you attend: Bocconi and Milan also promote activities focused on culture, sports, art and sharing ideas. They help make your Bocconi experience an exciting time that is key to personal and professional growth.
A Sustainable Campus
Our campus is a safe, multicultural and lively place, located in downtown Milan. Both its historic buildings and new spaces are integrated into the urban fabric to create an active environment, reverberating with university life. The campus includes a recreational sports center, a large park and a new student residence hall.
A European and cosmopolitan city
Milan is an open, international and multicultural city, a European metropolis full of events and public services with an unparalleled nightlife. It is a renowned symbol of fashion and design, as well as an important financial, economic and business hub.
Once a Bocconian, always a Bocconian!
You become a member of the Bocconi community when you start your program, joining other students, faculty, staff, Alumnae and Alumni. But Bocconi is not only a real community where you spend your days on campus, but also – and increasingly more so – a community you can get to know through our online social networks.
Applying to Bocconi
Applying to university entails a number of steps: at Bocconi we try to smooth the way for international applicants by providing step-by-step instructions for the admissions process.
We support applicants looking for information on admission procedures, fees and funding opportunities with a variety of different initiatives and events.
