Study Plan
In the first year, students study the conceptual and operative tools needed to understand the environment and behavior of markets from the demand side and the supply side (competitive contexts, behavior of consumer and industrial purchasers, distribution systems analysis) and the salient aspects of marketing management (strategic outlook, product management, innovation development and corporate communication).
Students then specialize in one of the areas focused on professional expertise and future career openings by choosing one of the majors proposed by Bocconi or by devising a set of courses to be chosen from among the ones available within the program.
Please note that the program structure is subject to change.
The study plan requires two European Union languages.
More specifically:
1st language, English
- for all students (regardless of their native language)
- the main aim is to foster the development of professional skills
2nd language:
- Italian for non-Italian native speakers
- French, Spanish, German for Italian native speakers
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To search and get more information on the content of the various courses, browse the description of courses taught in 2023-2024.