Summer School for Bachelor Students

Prof. Cristian Chizzoli, Armando Cirrincione

This course describes the growing relevance of digital marketing in the competitive arena, both for customers and firms. The contents aim at educating participants on how innovative digital tools (Internet, smartphones, etc.) and methods (such as SEO, SEM, content marketing, social media marketing, emailing, marketing automation, etc.) are revolutionizing the world of marketing, often determining the strategies implemented by global players to develop products, to persuade customers, to distribute items effectively and to price them correctly. The course will focus on the potential that all electronic media have and the most important keys to success as well as on the challenges faced.

Prof. Carlo Salvato

This course provides real world, experience-based learning on what it’s like to actually start and develop a new venture, either within an existing company, or as a new startup company. The main objective is to allow you to directly experience the earliest phases of an entrepreneurial startup process. Focus will thus be on building and testing a novel business idea. In this course you will be asked to actively engage in developing the initial business idea, but also in talking to potential customers, suppliers, partners, and competitors, as you confront the chaos and uncertainty of how a real new venture actually emerges from the entrepreneurs’ efforts.

Prof. Stefano Caselli, Giulia Negri

Discover all the key factors in value creation by private equity and venture capital firms, taking a close look at management issues, business models and investment opportunities. You will learn to act from the perspective of financial intermediaries specialized in scouting, consulting and financing successful entrepreneurial activities and startups, right in the center of Milan, one of the most important business centers and stock markets in Europe.

Prof. Cinzia Parolini, Anne Jacqueminet

Is the world getting increasingly global or is globalization threatened by rising protectionism? Are we on the verge of a new economic order? Which strategies could companies adopt to thrive in this fast-changing environment? How to we analyze the characteristics and potential of international markets? This program addresses these questions with a very practical and hands-on approach, alternating lectures with case discussions and in class exercises. The course has been designed for motivated business and non-business major students, interested in understanding how international developments can impact their life and their future careers.

Prof. Gabriella Lojacono, Laura Ru Yun Pan

Through this course you will explore the fundamental strategies and business models of different companies with a luxury or premium positioning. You’ll be actively involved, analyzing global competitive trends and sharing best practices in a broad range of luxury brands and industries, such as fashion and leather accessories, food and beverage, jewelry, automotive, and hospitality. Learn to use the alchemy of blending creativity, product development, manufacturing and go-to-market strategies that leads to success.

Prof. Francesco Perrini, Andrea Biancardi

The course is intended to familiarize students with the challenges of sustainable development, climate change, energy transition, corporate sustainability, ESG and sustainable finance. Specific emphasis will be oriented to firm innovation processes, new business models and the development of sustainable value. The course will equip students with skills and competencies to address problems related with these new challenges. It will include the exam of best practices and various case studies showing how firms can meet sustainable goals and market/financial goals.

Prof. Stefano Caselli, Giulia Negri

Discover all the key factors in value creation by private equity and venture capital firms, taking a close look at management issues, business models and investment opportunities. You will learn to act from the perspective of financial intermediaries specialized in scouting, consulting and financing successful entrepreneurial activities and startups, right in the center of Milan, one of the most important business centers and stock markets in Europe.