SDA Bocconi and Josoor Institute Partner to Impact the Future of Sports and Event Management

SDA Bocconi School of Management and Josoor Institute, the Qatari center of excellence in sport, have formed a new partnership aimed at boosting managerial excellence in the field of sports and event management in the MENA Region, also in view of upcoming events like the 2022 FIFA World Cup Qatar™. The partnership will see Josoor Institute offer and award two new diploma programmes in Sports Management and in Major Events Management, designed to enhance the knowledge and skill sets of those hoping to pursue careers in the Sports Management or Events Management field or who already hold positions in these dynamic and exciting fields.

SDA Bocconi will be the lead academic partner, providing executive education and organisational oversight to Josoor Institute for the two Programmes, managing the development and delivery of programme contents, the selection of faculty, and all faculty and delegate assessments.

Each programme consists of six modules. For the first edition the programs will take place from March 2019 to December 2019. Each module is offered in one, week-long delivery blocks in Doha. The partnership is for the period 2019-2022.

Giuseppe Soda, SDA Bocconi Dean, underlines: "We like to conduct rigorous, relevant and multidisciplinary studies that are able to directly impact people and international organizations. This partnership is in line with our identity and mission. The industry of Sport is growing, and Qatar is a leading and innovative country that is investing in this direction. Working with the Josoor Institute will give us the possibility to contribute to the development of individuals and organizations by creating and disseminating innovative managerial knowledge about sport and event management".

Dino Ruta, SDA Bocconi Professor, Sport Knowledge Centre Leader and Academic Director of the partnership, underlines: "Sport is a universal language, a significant presence in our life and culture with different interpretations: sport as a way to entertain and engage, sport as a way to reach wellbeing and a healthy lifestyle, sport as a way to educate and develop soft power. This is SDA Bocconi's view which aims through this partnership with the Josoor Institute at promoting managerial culture in Qatar and in the MENA Region. Together we will create and diffuse state of the art knowledge for economic and social development through sport".

The partnership was launched on February 10^th in Doha while the first courses will start on March 31^st.