Marketing

He joins Bocconi in the academic year 2011-2012

A new assistant professor at the Department of Marketing

He joins Bocconi's Department of Marketing as adjunct professor

A consumer psychologist joins the Department of Marketing

Delre and two colleagues, in a recent article, show that social influence is the main driver for moviegoers in many different cultures, but to different degrees. Producers understand the dynamics, but should rethink their launch strategies for different countries

Austria-born, he is associate professor at Bocconi and studies the design and marketing of new products