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Schreier on the Editorial Review Board of Journal of Marketing

, by Fabio Todesco
Austria-born, he is associate professor at Bocconi and studies the design and marketing of new products

Martin Schreier, associate professor of marketing, has been appointed member of the editorial review board of Journal of Marketing, the scholarly journal with the highest impact factor in its field. He's effective since July 1.

Published by the American Marketing Association (AMA), Journal of Marketing was established in 1936 and, according to AMA, "is positioned as the premier, broad-based, scholarly journal of the marketing discipline that focuses on substantive issues in marketing and marketing management."

Besides his new role at Journal of Marketing, Schreier regularly serves as a reviewer for other academic journals like Journal of Product Innovation Management, Marketing Letters, Psychological Science, R&D Management, International Journal of Technology Management, Creativity and Innovation Management.

Born in Austria, prior to Bocconi Schreier has been an assistant professor at Wirtschaftsuniversität (WU) Wien and a visiting scholar at the MIT Sloan School of Management. His research revolves around the design and marketing of new products and related consumer behaviour.

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