When Things Get Funny, Caleb Warren Gets Going
, by Fabio Todesco
A consumer psychologist joins the Department of Marketing
Caleb Warren joins Bocconi's Department of Marketing as assistant professor in academic year 2010-2011 from University of Colorado's Leeds School of Business, where he has just obtained his PhD in marketing.
He says of himself: "I'm a consumer psychologist who studies questions like, 'What makes things funny?' and 'What makes things cool?' By attempting to answer these questions, I hope that my research can help improve marketing strategy, enhance consumer well-being, and give me something to talk about at cocktail parties".