Gaia Rubera, Associate Professor teaching social media marketing, explains the eight algorithms developed on the basis of 3 million conversations about startups

With an interdisciplinary approach, BIDSA puts together more than 30 scholars from different departments who, in their research, analyse largescale datasets and model the underlying phenomena. Igor Pruenster is the director

A paper by Ordanini, Nunes and Valsesia shows that being lauded is not the same as being liked, for products and movies alike. And marketers should take it into account

Connecting past, present and future, vintage items serve a psychological need, according to studies by Gulen Sarial Abi and colleagues. And that's the reason why they thrived during the largest economic recession in decades

Eight assistant professors, one associate and three full professors strengthen all Bocconi departments from September 2016. In the name of high quality research

Studying tweets regarding female soccer players in the US, Rossi and Rubera found that rivalry among athletes spills over onto the virtual field, but with different rules: competition comes mostly from players that share the same characteristics