Marketing

Lending companies are beginning to use big data and social networks in order to assess prospective clients' risk profile, says Gaia Rubera. Their analytical tools observe the language used, the quality of contacts and the strength of the ties

Simulation models didn't use to be held in great esteem before the big data revolution, which now allows for a credible validation. Sebastiano Delre explains how he used the methodology in a research on shared consumption

A forthcoming article by Federico Rossi and Pradeep Chintagunta shows that price transparency policies are effective, but consumers could make a better use of the information provided

A series of experiments by University of Innsbruck and Bocconi University researchers show that the posture of our arms can affect how much or how little we buy: when it's similar to the posture we have in purchasing, we are induced to buy more

A study by Sebastiano Alessio Delre and two coauthors shows that the desire of shared consumption is the main driver in leading people to consume experience goods such as movies, video games, books, CDs, concerts and sport events

Two experiments conducted by Gulen Sarial Abi demonstrate that, when an original experience is subject to too many restrictions, people can prefer a replica