Marketing

A recap of this year's most read stories. Contrary to what you might think, they were not only about COVID

As of today, 9,000 photos and digitized documents from eight archival collections kept in the Library are available to everyone on the Bocconi website. An important resource for scholars of Italian economic history from all over the world

Adam Eric Greenberg and colleagues find that, by exacerbating financial hardship, shame makes it even more difficult to escape the experience of living in poverty

Bocconi endorses the International Day of People with Disabilities

A study by Stefania Borghini illustrates alternative explanations to the classic motivations that may lead to consumer loyalty loss

Wordify, an online tool developed by Bocconi Data and Marketing Insights Research Unit, helps discover relations between the words used in texts, like online reviews, and their labels, like ratings