Marketing

The lockdown period has not been exploited for increasing internal efficiency of the cultural sector, which negatively reflected also outside the entertainment world and the economic sphere

Bocconi PhD candidates, on average, tend to realize their career goals. Bocconi PhD Day is the chance to understand what Bocconi PhD School has to offer

The decision to conquer the market through a rejuvenation of the organisation and the adoption of a new set of values has been the key to the successful Gucci turnaround under the leadership of Marco Bizzarri and Alessandro Michele, according to a study presented yesterday

Twentyfive scholars from across the world are joining the faculty, including six in senior positions. Get to know them all

Mandelli's current research focuses on how to improve data quality when collecting, interpreting, and using them. Because they need to be more than just big to create value

According to Troilo, to translate data on customers into a greater competitive advantage, it is not enough to make an upgrade in technological terms, but it is necessary to promote a cultural and organizational change