Marketing

Important initiatives aimed at young researchers

Many of the scholars arriving in September work at the boundary between multiple disciplines, where innovation is most vibrant

On June 30 and July 1, sustainability and digital transformation will be discussed at the annual conference of the Italian Society of Management chaired by Sandro Castaldo

Privacy rules, automated algorithms, and increasing opportunities for companies to track users both online and offline have a major impact on an already complex marketing ecosystem, Sara Valentini explains

If you want subscription platforms to succeed in the physical world, you have to consider the features of your local market and to handle prices with care, warns Qiaoni Shi

With coauthors Joseph Nunes and Gaia Giambastiani, Professor Ordanini wrote the 2021 Journal of Marketing article that has made the most significant contribution to marketing theory