28 Mar 2012 How to Boost Innovation and Financial Performance in Service Firms Andrea Ordanini, in an article with A. Parasuraman, explores antecedents and consequences of service innovation on the base of the ServiceDominant Logic approach
01 Feb 2012 How to Engage Consumers in Social TV Websites Margherita Pagani highlights the users' personal traits and the companies' efforts, which lead to active participation in online communities, in a paper written with Alessandra Mirabello
18 Jan 2012 Learning from the Market. Knowledge Diffusion among Trade Show Participants An article by Diego Rinallo and Francesca Golfetto in Economic Geography considers trade shows as temporary clusters and suggests how to improve visitors' and exhibitors' learning experience
11 Jan 2012 Diego Rinallo, Swarovski Professor for Two Days With a lecture on "Branding as Magic" at Universitaet Innsbruck
19 Oct 2011 A Rubik's Cube Called Trust Castaldo, Premazzi and Zerbini analyse the construct of trust, crucial in fields far away as marketing and human resource management, inter-organizational relations and business ethics
26 Sep 2011 International Recruitment Campaign: Strong Results In the last two years 27 scholars with international experience have joined Bocconi faculty, making the University more competitive in the globalized education environment