Marketing

A Bridge between Marketing and Other Disciplines

Thomas Eichentopf is a new assistant professor with crossdisciplinary interests

The Origins of Pleasure in Cultural Consumption

The outcomes of a study by Rurale, Miniero and Addis on the visitors of a historical villa shed light on the determinants of pleasure and, therefore, on the likelihood that the experience will be recommended to acquaintances

Cars and Motorbikes: Innovative Designs Pay, but They Need Time

A Marketing Science paper by Gaia Rubera shows design innovations are not immediately accepted by the consumer, but products which incorporate them have higher sales growth rates

The Thought of Money Is Enough to Motivate People

An experiment conducted by Sarial Abi with Vohs shows that people, when exposed to images of money, are better than the rest in solving mathematical problems

Remember You Must Die... and Dress in a Proper Way

An experiment by Gulen SarialAbi and Aulona Ulqinaku shows the connection between the awareness of one's eventual death and the consumption of vintage apparel, mediated by the idea of timelessness

When the recipe is more important than the ingredients

Ordanini and Rubera, in a paper written with Parasuraman, highlight the features that lead to the adoption of new services