A Bridge between Marketing and Other Disciplines

Thomas Eichentopf is a new assistant professor in the Department of Marketing at Bocconi fresh off Rotterdam School of Management where he studied for his Ph.D.
His expertise covers the marketing of new products, the interface between marketing and finance, and the strategic aspects of retailing. In these areas, he investigates how marketing relates to the state and the progress of the economy, and shows that the effectiveness and relevance of marketing may change once we account for indicators of market instability.

Given that he has overlapping research interests with various members of the Marketing Department at Bocconi, it is difficult for Thomas to single out individual people with whom he plans to collaborate. He is looking forward to "fruitfully exchanging thoughts about research and certainly launching new projects together."

Just like his research, his teaching will build bridges between marketing and related disciplines. His first course at Bocconi will be an introduction to marketing for students in the Bachelor of International Economics, Management, and Finance. During the summer semester, he will teach marketing research to undergraduate students in the programs for Public Policy Management and Management of Culture, Arts, and Entertainment. Many colleagues have highly recommend Bocconi students, which makes Thomas eager and excited to start teaching.

Milan is the hometown of Thomas' fiancée and so he looks forward to exploring life in the city with her. He also loves Milan's special combination of cosmopolitan attitude and Italian tradition. He hopes to "embrace the proximity of Italian jewels like Verona, Torino, the Ligurian coast and the Lombardian lakes." As a passionate cyclist, he will certainly be a frequent visitor to the mountains, and the Giro's annual passage through Milan is already a key date in his agenda.