Marketing

To Develop a Product You Have to Look Inside

Gaia Rubera, with Andrea Ordanini and Deepa Chandrasekaran, demonstrates that being open is not enough, previously developed skills are needed to exploit input coming from outside

We Buy What We Grasp: How Our Hands Lead Us to Choose Certain Products

We are more likely to buy things similar in shape to whatever we have in our hands while shopping, studies by Zachary Estes and Mathias Streicher conclude

University at the Time of Star Wars

The originality of knowledge: this makes the difference in the education market. The rest is only a commodity. And if you don't adapt you remain at Star Wars. Explains the Rector of Bocconi, Gianmario Verona

The Dream Team of Research made in..ERC

This month is the 10year celebration of the European Research Council, the most important financing project of European basic research. Nineteen professors, for 25 projects that have involved 200 researchers and a total of 26 million euros: thus Bocconi is the Italian leader for number of grants

Gaia Rubera, Research Ideas to Better Understand Companies and Social Media

Social media have changed everything: the last time we have seen such a disruption was when the Internet was introduced to the public, says the Marketing Associate Professor. There could not be a better time to be a researcher

Do You Want to Be Healthy and Eat Many Tasty Treats? Then You'll Pay More for Express Shipping

Ioannis Evangelidis and coauthors, through five lab experiments, find that perceived goal conflict in everyday life causes anxiety and stress, which leads to feel pressed for time. Making us impatient and willing to pay to save time