Marketing

Raise Prices or Keep Customers?

If only the choice were that simple: a big data study finds that retailers sometimes don't have enough information to deal with currency variations

BNP Paribas and Bocconi Establish a Chair to Study How New Technologies Affect the Evolution of the Customer Experience

Andrea Ordanini, the holder of the BNP Paribas Chair in Marketing and Service Analytics, inaugurates the Chair at Bocconi today, highlighting the often unexpected effects of the introduction of new technologies in contact jobs

Why Over 65s Don't Like Supermarket Offers for the Elderly

Here are the seven factors this clientele looks for, according to research by the Active Aging Silver Marketing Lab at CERMES

Dirk Hovy to Analyze Toxic Behavior on Twitter

The Associate Professor is part of an interdisciplinary team that won a grant funded by the social platform

More than 20 New Faces Strengthen Bocconi Faculty

Thanks to the improved international standing of the University, the number includes an unprecedented nine senior academics

Andrea Ordanini Studies Marketing in the Era of Services

The holder of the new BNP Paribas Chair of Marketing and Service Analytics has overturned his discipline's perspective, traditionally focused on tangible goods. The Chair will be inaugurated on 13 September