If only the choice were that simple: a big data study finds that retailers sometimes don't have enough information to deal with currency variations

Andrea Ordanini, the holder of the BNP Paribas Chair in Marketing and Service Analytics, inaugurates the Chair at Bocconi today, highlighting the often unexpected effects of the introduction of new technologies in contact jobs

Here are the seven factors this clientele looks for, according to research by the Active Aging Silver Marketing Lab at CERMES

The Associate Professor is part of an interdisciplinary team that won a grant funded by the social platform

Thanks to the improved international standing of the University, the number includes an unprecedented nine senior academics

The holder of the new BNP Paribas Chair of Marketing and Service Analytics has overturned his discipline's perspective, traditionally focused on tangible goods. The Chair will be inaugurated on 13 September