Marketing

An analysis of 37,000 words in five languages, conducted by Bocconi's Zachary Estes and colleagues, shows that the sounds of a word, especially those at the beginning of the word (e.g., the d' sound in dog'), can signal emotions beyond the word's meaning alone.

The ranking, carried out by Tilburg University, is based on publications in 35 top peer reviewed journals

A study highlights how incumbent service companies must change to fully exploit big data. New data scientists must know business and their presence cannot be relegated to central management, but organized in a hub and spoke fashion

Associate Professor at the Department of Marketing, Hovy's field is computational linguistics. I'm fascinated by the idea of teaching computers to understand how language works, he says

Dirk Hovy and his coauthors explain in a paper how computers can help psychologists diagnose mental illnesses

An expensive PC or a cheaper one, for example, can be sold better by emphasizing or not mentioning certain common attributes, as shown in a study by Ioannis Evangelidis