10 Jun 2019 Anatoli Colicev, the Marketing Scholar Who Does not Seek Safety Nets Rather than limiting academic risk by focusing for a long time on one topic, the assistant professor prefers to explore new themes, following his own academic interests
15 May 2019 AI and Services: AMA Funds a Project by Andrea Ordanini and Anastasia Nanni The American Marketing Association funds research in the context of the BNP Paribas Chair of Marketing and Service Analytics
02 Feb 2019 Songs Featuring Guest Artists: Why They Are More Successful Andrea Ordanini, Joseph Nunes and Anastasia Nanni analyze the phenomenon as a case of cobranding: the features with the best commercial results are temporary projects and bring together artists of very different genres
13 Feb 2019 Michael Trusov: Hands On Research and Training in Digital Marketing Tools Social media, search engines, electronic wordofmouth, ecommerce, recommendation systems, online reviews, usergenerated content, text analysis, eyetracking and data mining are among his academic interests
19 Jan 2019 Why You Should Be Concerned About Oprah Winfrey When Introducing an Innovation New research observes the pivotal role of large individual investors' national culture in determining stock returns of innovation and suggests to executives how to pitch innovation to them
16 Nov 2018 Gaia Rubera Associate Editor at JAMS The appointment at the Journal of the Academy of Marketing Science will be effective from 2019