From Pong to Genshin Impact: the gaming market’s continuous evolution has positively impacted all sectors undergoing digital transformation, not just in terms of innovation but also business models and commercialization

Julien Pierrot, Bocconi Alumnus and Group Strategic Planning Director at Ubisoft, gives some advice to those who want to break into the industry

Bocconi Alumnus Stefano Calcagni talks about his experience as Marketing Manager for Italy at Nintendo, the famous Japanese company specializing in the production of videogames and consoles

A study shows the importance of striking the right balance between understanding what drives player engagement, fostering an environment conducive to developer innovation, and flexibly adapting strategies to meet the ever-changing needs of the ecosystem itself

Inspired by the business model of online gaming, the recording industry is moving from a product-based economy to one revolving around music fans and their creative and expressive needs, in order to be economically sustainable. Ariana Grande on Fortnite and Lil Nas X on Roblox are just a start