Paolo Guenzi Track Moderator at Harvard

Paolo Guenzi (Department of Marketing) has been invited to be moderator of the Customer Relationship Management Track at the "Thought Leadership on the Sales Profession Conference 2012" (Harvard Business School, June 5-6).

The conference intends to showcase the best practices taking place in the sales field today and to promote discussion between leading academics and senior practitioners. The first day will feature keynote speeches and panel discussions, while the second day will consist of workshop discussions on research and teaching in sales. Guenzi will moderate a session in the morning of the second day, with the presentation of three scholarly papers and a discussion among industry panelists.