Kindness: A Choice of Humanity

In an increasingly chaotic and competitive world, kindness is often undervalued or relegated to a secondary role. Could it instead be considered a fundamental value of society and a strategy for building both authentic relationships and stronger communities? This is the question that will guide the new series of seminars organized by Bocconi University, in partnership with Fondazione Amplifon, as part of the Broaden Your Frame program that will begin on 6 February. 

The first event, called La gentilezza come antidoto, will see the participation of: Rector Francesco Billari; Enrico Vita, CEO of Amplifon; and Maria Cristina Ferradini, Managing Director of Fondazione Amplifon. The series will continue with the following guests of honor: artist Emilio Isgrò (11 February); Franco Vaccari, founder of Rondine Cittadella della Pace (13 February); former judge, Gherardo Colombo (20 February); and journalist Dario Fabbri (27 February). The series will conclude on 6 March with a workshop on kindness, organized by Wyde.

"These events aim to demonstrate that kindness is always a possible option – a choice of humanity that connects us to others and helps us build more inclusive and respectful environments,” explains Antonella Carù, Dean for Development and Alumni Relations at Bocconi. “It is a quality that helps build relationships open to dialogue in a civil society."

Maria Cristina Ferradini, Managing Director of Fondazione Amplifon, highlights how kindness is a value that – although often trivialized – is essential for social welfare: "With Fondazione Amplifon, we embarked on a communication and awareness journey on this very topic, starting from within the company. Kindness is a key element of our mission."

Even the CEO of Amplifon, Enrico Vita, emphasizes the role of kindness in the company’s success: "We did not just simply build a team of competent individuals; we, above all, tried to surround ourselves with good people. It is an authentic engine for engagement and the company’s success – not just a question of ethics."

The initiative is targeted toward Master of Science students at Bocconi, and is worth two academic credits. It is also part of a broader framework of support for university life, encouraging networking and the active participation of students. The series of events represents a positive challenge for the Bocconi community, offering the chance to rediscover the value of human relationships and contribute to building a more ethically-integrated society.