11 Mar 2011 Events as a Marketing Tool Diego Rinallo published a new book on event marketing in English
27 Feb 2011 Tell Me How You Dress Fashion is a magical and mystical dimension, and clothes are spaces for negotiating identity, according to a study conducted by Stefania Borghini, Deniz Atik and Søren Askegaard on women between thirty and fifty
04 Feb 2011 Earn My Trust and I'll Be your Customer Customers who trust a point of sale plan to visit it more often than those who trust less, according to a new survey by Bocconi's Dept. of Marketing
01 Feb 2011 Consumption Crossover and 'Ethnic' Markets Daily escapism and more serious social motivations are among the drivers that contribute to contamination among cultures. As immigrants modify their social habits of consumption and become better integrated with the rest of society, natives get to discover and explore new worlds, right in their own neighborhoods
24 Jan 2011 Two Riddles to Kickstart Consumption The results of a recent Cermes research study on marketing and the economic crisis: the future of consumer markets depends not only on developments in saving and spending in the international economy, but also on the recovery of the faltering trust that consumers place in companies
17 Jan 2011 Authored by Stefania Borghini the Best JoR Article of the Year She and five co-authors won the Journal of Retailing award for a 2009 article about brandstores