Marketing

Research reacted to the pandemic as fast as teaching, encompassing all the disciplines taught at the University. The energetic response of Bocconi scholars is displayed in an interactive map

We are more likely to buy things similar in shape to whatever we have in our hands while shopping, studies by Zachary Estes find

An instant survey by SDA Bocconi among vendors records a 22.1% expected loss of sales even before the government interventions to contain the epidemic and 41.1% after. The survey also records a prompt reaction to the impossibility of visiting 60% of customers: those who know how to use technological tools can significantly reduce the damage

Using a machine learning technique, Dirk Hovy captures dialectal variations in our online language. Do dialects still play a role in the construction of our identity?

And four confirmations. The Directors will be in charge until 31 October 2022

A new paper by Andrea Ordanini and colleagues describes how a supplier can become a solution provider. Adding service to the product is not enough: the cooperation of the customer is key and the right mechanisms to ease the inevitable tensions must be put in place