Marketing

Why Eating Chocolate Cake May Not Be a Lack of Self Control

New research by Joachim Vosgerau and co authors challenge the view that self control equals sacrificing pleasure

Bocconi, Knowledge That Matters As a Work of Art

The installation by artist and graphic designer Lorenzo Petrantoni was inaugurated today. It condenses all the best research results and academic writing produced by the University, using a decoupage technique

MeetMeTonight: Bocconi Unveils the Secrets of Big Data and Artificial Intelligence

The Milan edition of the European Researchers' Night opens tomorrow. Bocconi's activities will cover machine learning and the risks of a democracy being hacked

When Style Reduces the Discount

A study by Paolo Guenzi looks at leadership in relation to the tendency of salespeople to offer discounts

What We Think of When We Make Financial Decisions

People could do more to save money or reduce their debts, according to a literature review by Bocconi and UCLA scholars. But consumer researchers could do more to understand different types of savings and analyze life's most consequential decisions, such as buying a house or selecting which college to attend

Verena Schoenmueller Can Guess Your Political Preferences from Your Favorite Products

The Assistant Professor at Bocconi's Department of Marketing obtains insights on consumers by observing their behavior on the Internet, be it online reviews, fake news sharing or Twitter follows