The Golden Age of Data

One of the most valuable assets of our time is data – described as the 'new oil' – and large data sets have become a core asset in the economy, fostering and innovating new industries, processes and products. And for companies it is vital to know how to source and process data and use it to create value, innovation and competitive advantage.

The evolution of data and how companies can best leverage it is the topic of the first episode of Story Scanner – the new podcast based on the stories headlining ViaSarfatti25, the magazine from Bocconi University, with analysis and insights from Bocconi professors and researchers on the big topics in business, management, data science and politics.

Torben Pedersen, professor in Global Strategy at Bocconi University, helps us understand how Data-Driven Innovation is the key to future success for companies and gives some tips on how to craft a data-driven innovation strategy. Gaia Rubera, professor in Business Analytics, talks to about how Big Data has evolved in recent years and how companies can extract competitive advantage. Whilst Gabriele Troilo, professor in Marketing, discusses how to make investments in Big Data pay off, with insights for managers on how to reap the benefits of such investments.

You can listen to the podcast here via:
Spotify
Apple Podcast
Google Podcasts
Spreaker
And here on Youtube: