Digital Solidarity, When Salvation Runs on the Web

According to experts, a good strategy that companies can adopt to overcome the sudden and violent shock we are experiencing is to invest in technology and enhance their online sales capacity. Brandon Group, founded by Paola Marzario in 2012, has one subsidiary in Milan and the other in Naples, and helps companies do just that. The alumna, who graduated in Law from Bocconi in 2004 explains: "We are partners of those companies that want to see their online channel grow internationally, optimize sales and manage the entire purchase and post-purchase process thanks to our technology".

Present in all product sectors, Brandon Group has joined the digital solidarity project promoted by the Italian Ministry for Technological Innovation and Digitization to help companies facing business difficulties due to the lockdown: "We have opened a task force to support those businesses that had to shut down their physical points of sale," explains Paola Marzario. "We support them by pushing their products online and take their business to large ecommerce platforms like Amazon, where there is a lot of traffic, and create real online stores for them. Fixed costs fall entirely on us and the process for them is really easy to implement".

Companies are generally unable to do this process on their own, especially if they are forced to do so by an emergency similar to the current one. "Our real value adde is experience. We know exactly what all the steps that need to be followed to sell online", Marzario continues, "while most of the companies we support through this project had yet to consider online sales as a real source of revenue before this".