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#Bocconi4ever Aims to Bring Together Bocconi Students and Graduates from Yesterday and Today

, by Andrea Celauro, translated by Jenna Walker
A campaign dedicated to the entire University community will begin on social media on 15 September. The objective is to send a video, a few words or a picture that describes a special memory of Bocconi

The black and white images of "Moments that last a lifetime," a video describing the University, brought her back to her time at Bocconi, when the Via Röntgen building hadn't been built and the Velodromo building had just finished. Faces, lectures, meetings, moments that, as the video's title states, have taken root in her for good. After watching the video, she wanted to share her feelings with her alma mater and made her an unwitting promoter of a new project. That person is Alessandra Zoppi, who graduated in 2002 with a degree in Business Economics, and her enthusiasm gave us the idea to create #Bocconi4ever. The initiative will officially start on 15 September on Bocconi and SDA Bocconi social networks, as well as through a specific page for the event on Facebook.

#Bocconi4ever is an idea that will engage the entire Bocconi and SDA Bocconi community to narrate their own special moment at Bocconi, that event or experience that has stuck in their memories, each in their own way and with the method they choose (short video, picture, words). So everyone is being asked to submit to #Bocconi4ever: today's students enrolled in the various degree programs, Specialized Master and SDA Bocconi students, alumni from yesterday and alumni from even further back, faculty and staff. Everyone will come together to testify to their sense of belonging to the Via Sarfatti campus.

"'Moments that last a lifetime' triggered a rush of emotions; seeing those people and those places, though they have changed a bit, I felt the same emotions I did back then. They were emotions from the best and the most carefree years of my life," says Alessandra. "I attended university diligently, for more than just the exams: the contacts and friendships that I made during those years stayed with me afterwards. And now, at many of the companies I visit, I see lots of faces that come from my university."

So, what are you waiting for? Share your best memories with the hashtag #Bocconi4ever!

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