Bocconi4Bookcity Milan Starts This Week
Hybrid life is the theme chosen by Bookcity Milano, the city event dedicated to the promotion and dissemination of books and reading now in its eleventh edition.
We live in a time when the categories we have always used to interpret reality appear inadequate and the terms we use define concepts differently than in the past. The boundaries between fields, places, and categories become more blurred, as phenomena become progressively interdependent.
Bocconi4Bookcity Milano offers a calendarof six events, in addition to eight meetings in the Egea bookshop over the weekend.
"Hybridization takes place starting from the approach and contact of fields, subjects, and places originally distinct from each other. From this contact derives a process of transformation; the boundaries between categories are smoothed, the terms used to define some phenomena change in meaning, and the borders of subjects we investigate are altered. Our identity develops on different levels," says Paola Dubini, who with Aura Bertoni is a coordinator of Bookcity University. "The Bocconi4Bookcity events touch on these issues, moving between different areas and involving the Bocconi community and the campus."
Thursday 17 at 10:15am (room N36, Piazza Sraffa), the open lesson entitled Festival and Genius Loci: A Hybrid Way to Engage Communities, features Giulia Alonzo, Oliviero Ponte di Pino, Marco Sammicheli and Paola Dubini in a discussion abou festivals as elements of hybridization between publics, artistic languages and cultural infrastructure at urban level.
Also on the 17th, at 5pm (Libreria Egea), the American feminist jurist Diane Rosenfeld, author of The Bonobo Sisterhood: Revolution Through Female Alliance. It addresses the issue of female solidarity against gender violence, borrowing from the sociology of law and anthropology and offering a less divisive perspective than #metoo.
At 6:30pm on 17 November, again in the Egea bookshop, the hybridization of the processes of production, promotion and reading of books is the subject of the meeting organized by the Bocconi d'Inchiostro student association with Bookabook and Heloola
Friday 18 at 6pm, in Libreria Egea the presentation of the book Riglobalizzazione. From the interdependence between countries to new economic coalitions by Gianmarco Ottaviano with Marta Dassù, Alessandra Muglia and Antonio Villafranca allows us to reflect on the change in meaning of the term globalization that progressively assumes the characteristics of a network of alliances between countries under the two main spheres of influence, American and Chinese.
Saturday 19 at 11am in the Aula Grande of SDA Bocconi, the virologist Ilaria Capua discusses with Alex Turrini the growing need to look at health in a "circular" and sustainability perspective - which includes not only the human species, but also animal species and the environment - starting from her books The wonder and transformation towards circular health and Circular health: A necessary revolution.
At 6pm Severino Salvemini, Professor of Business Organization at Bocconi and author with Pierluigi Celli of Canaglierie: prendere il mondo per le rime converse with Beppe Soda and Rossella Cappetta on how to talk about today's times with irony and a pinch of nasty.
Finally, on Saturday and Sunday, the Egea bookshop offers a series of meetings on equality, inclusion and diversity, on hybrid work and on the changing relationship between economy and society.
View the full program