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Bocconi in a song

, by Andrea Celauro
If university were a song, what song would it be? viaSarfatti25, the University's magazine, asked the Rector, his Rectoral committee and the Managing Director. From Pink Floyd to Lucio Dalla, from Dire Straits to Irene Cara, from Prince to Queen, what emerges is a rockin' soundtrack

It has happened to everyone to think of a place, a person, a situation and, almost without realising it, mentally associate a song. The song that symbolises a youthful journey, the song of a first love, the song that, more than anything else, gives you a boost when you need it, the song that you instinctively associate with a part of your life. In the first issue of the year, the Bocconi magazine viasarfatti25 asked the Rector, the members of the Rectoral committee and the Managing Director which song they would associate with Bocconi, based on their musical tastes. The result was a varied and decidedly rock soundtrack, which you can also listen to here (here is the playlist of their favourite songs), and a very unconventional photo shoot.

Gianmario Verona - Rector
Walls Come Tumbling Down by The Style Council. Revolutionary in its lyrics and innovative in its music that combines three genres: it represents well the innovative and unified force of Bocconi since 1902.


Riccardo Taranto – Managing Director of Bocconi University
Sultans of Swing by Dire Straits. It was the summer of 1979, and after finishing my third year at Bocconi it became the hit of a legendary trip on a Vespa from Naples to Greece with 10 friends, some of whom were classmates. It also represents the international soul and the uniqueness of the "sound" (Mark Knopfler's guitar!) of Bocconi.


Francesco Billari - Dean of the Faculty
Don't stop me now by Queen. One of the main characteristics I found in Bocconi when I returned in 2017 is the aspiration to improve continuously, and quickly. Looking at the best examples and finding your own way. It's a mood I love, and one that I find in full in "Don't stop me now". Queen's music here manages to engage anyone who happens to be listening to it, even if they are just passing by, and Freddie Mercury's lyrics can (also) remind us of joy, of the dynamics of moments and periods of intense but rewarding work. The song was not an overwhelming success at first but has become a milestone of 'joyful' rock music over the years.


Catherine De Vries - Dean for Diversity and Inclusion
Respect. This classic song by Aretha Franklin with its message that everyone's voices deserved to be heard has become somewhat of an anthem for marginalized groups in society, at the time when it came out the women's rights and the civil rights movements in the US. At Bocconi, we are working hard on Diversity and Inclusion. Respect is the essence of this. We aspire to be dynamic community with a teaching and research environment within everyone can thrive and reach their fullest potential. A crucial way to do this is to respect our differences, listen to perspectives that are different from ours and cherish them. Embracing diversity allows us to understand the world around us from different perspectives, it is the motor of creativity and innovation.


Jérome Adda - Dean for Research
Aimer Sans Amour by Guts. First because many of my courses at Bocconi started with this song, even more so during the distance teaching period. Second, it is based on a poem by Thiago de Mello called "The Statutes of Man" and is a powerful freedom song. It starts with the statement "It is decreed that now the truth counts", which, in an era of populism and relativism resonates with me. We are unfortunately in a period where our role as scientists is not just to produce knowledge, but to state it forcefully in a cacophony of opinions.


Bruno Busacca - Dean of Fundraising and Alumni Engagement
What a feeling by Irene Cara. What a university must do - transmit not only knowledge, but also emotion, passion, vision, self-confidence. To train talents capable of realising their dreams, of making a difference.


Stefano Caselli - Dean for International Affairs
Time by Pink Floyd on the album The dark side of the moon. Because Pink Floyd were always one step ahead of everyone, with their unmistakable elegance, perfect even when they surprise and break every rule. Time is the piece that binds generations that have been and those that will be. Like Bocconi.


Markus Venzin - Dean for Innovation
Sing Halleluja! by Dr. Alban. It was my favorite song when I entered Bocconi.


Annalisa Prencipe - Dean of the Undergraduate School
Don't Stop Me Now by Queen. Why? Because Bocconi is doing great, plus it overwhelms you and if it catches you, you don't stop. It expresses well what we have experienced and are still experiencing as a rectoral team.


Antonella Carù - Dean of the Graduate School
Cosa sarà by Lucio Dalla: because it is a song that accompanied me during my studies at Bocconi, because it questions the things of life, like young people typically do.


Pietro Sirena - Dean of the School of Law
Make your own kind of music with lyrics by Mama Cass Elliot. It recalls the idea of individual freedom and pluralism that I associate with Bocconi.


Giuseppe Soda – Dean of SDA Bocconi School of Management
Sultans of Swing by Dire Straits. Swing is a musical genre born in the twenties by very young musicians who creatively intertwined other genres. Swing also gave birth to Big Bands made up of many elements and instruments. Swing is innovation and pluralism, like Bocconi today.


Andrea Fosfuri - Dean of the PhD School
Every Breath You Take by The Police. I almost only listen to music when I travel by car. On the long drive from Madrid to Milan, to Bocconi, I listened to this song dozens of times so it reminds me of when I was starting at Bocconi in 2012.