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Marketing

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17 Mar 2021

The Three Ingredients of Customer Science

Marketing, data science and machine learning allow us to better understand clients, according to Gaia Rubera, Amplifon Chair in Customer Science at Bocconi
11 Mar 2021

Listen to Us! Bocconi Knowledge Now on Podcast

The Clarity in a Messy World series is for an intellectually curious, internationally oriented audience, eager to get to the roots of the most confounding issues of our time
18 Feb 2021

Bocconi and Amplifon Join Forces to Innovate the Customer Experience Through Artificial Intelligence

The Amplifon Chair in Customer Science was announced and entrusted to Gaia Rubera. Its goal: to build a unique experience for consumers using textual analysis, computer vision and audio analytics techniques. At the cutting edge of omnichannel marketing
04 Feb 2021

Money Buys More Frequent, But Not More Intense Happiness

High income people are able to choose active ways to spend leisure time, thus experiencing more frequent, but not necessarily more intense, bouts of happiness, according to research by Adam Eric Greenberg
02 Dec 2020

Adam Eric Greenberg Listed Among Best 50 Undergraduate Professors in Business

The ranking was compiled by Poets and Quants for Undergrads
23 Oct 2020

Bocconi Always in Search of Talent on the Academic Job Market

Seven positions are currently open at the Departments of Economics, Finance, and Accounting and more will follow
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